Think it, print it

摘要

Every product needs a label. A label not only provides information about the product, but also reflects the brand, supports brand recognition and helps to set products apart from others. The growing desire for exclusivity through uniqueness is a market development that encompasses many industries, including food, drinks and cosmetics. Possibly the easiest way to make a product special and unique is by personalising its label. This leads to a growing demand for short-run, full-colour customised product labels. Here, the most important factor is the label quality. Providing a professional appearance on packages can easily make the difference between a product selling well or simply sitting on the retail shelf.