Tetra Pak to offer new levels of flexibility with innovative digital printing technology

摘要

Tetra Pak is to become the first company in the food and beverage carton industry to offer full-colour digital printing on its carton packages,working in collaboration with Koenig & Bauer,a global leader in the field.The digital printing technology will simplify the complexity of design handling,reducing time from design to print and opening up new opportunities for flexibility in order placement and product customisation.Beverage brands can take advantage of added benefits like dynamic on-package printing and the ability to include a variety of designs within the same order.Charles Brand,executive vice-president,product management and commercial operations at Tetra Pak,said,"We are committed to helping our customers explore new avenues with a truly’smart’package,supporting their need for product customisation,smaller batch sizes,greater traceability and the ability to interact with the consumer.Our investment in this digital printer demonstrates our commitment to support customers with future-proof technologies as the digital revolution transforms the way we all do business.”