The choice is yours

摘要

I am sure,dear readers,that you are equally bemused by the ubiquitous question you constantly receive in your professional life-"what is converting?" When pressed,I have previously attempted an initially simplified response that has become more complicated as I explain it,leaving my audience somewhat less educated than I might have intended.However,I believe I have now figured out a sensible way of explaining the market to those without a high technical understanding-it has to do with choice and flexibility.