What the humble brown box did next

摘要

The age of the internet is a truly wonderful thing: you can pretty much buy whatever you want from wherever you are in the world and have it sent to you. From books, food, fine wines and toys to car parts, clothes, makeup and wallpaper, the list of things you can have sent from the likes of Amazon, eBay, Alibaba and Rakuten is endless. But one aspect of e-commerce we take for granted is the packaging.