Most battery companies, in fact most companies in general, wish to expand or future proof their present business. The two most common ways of achieving this are to increase the share of your existing market or diversify into new markets in which you have some competence, expertise or product similarity. If you are already squeezing as much milk as possible from your existing cash cow, it makes sense to set sail for new horizons. However, the glossy travel brochures do not tell you all you need to know about foreign lands, and without direct experience of the local conditions, you may be in for a very damaging and expensive experience.
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