PPG Announces'Be Well'2021 Palette of the Year

摘要

In an era where normal is no longer and mental and physical well-being has become more important than ever,PPG noted that consumers are craving simple comforts and a slowed-down lifestyle.Emulating both the optimism felt in nature and soothing nostalgia,the PPG 2021 Palette of the Year"Be Well"was recently unveiled,consisting of hues Transcend,Big Cypress and Misty Aqua."With the world sheltering in place for the better half of the year,we have begun to crave human connection and embrace simple activities,including walking,hiking,baking and gardening,"said Dee Schlotter,PPG senior color marketing manager,architectural and industrial coatings."This organic and hopeful palette represents what we have been longing for after decades of overstimulation and overconsumption-simplicity and restfulness."