'Excursion Into the Digital Age has Just Begun'

摘要

Within the chemical industry, we tend to underestimate our innovation power when it comes to digitalization. And, yes, it's true: There will always have to be someone who produces additives, formulations, or raw materials for coatings. We can't completely shift over to a digital business model - unlike the insurance sector, for example. Nevertheless, the question is: Will our role be reduced to that of a manufacturer in the long term, or will we succeed in providing the customer experience as well? In other words, will we have to hand over part of the value-creation process to others because they have better digital tools?