According to AWA Alexander Watson Associates' latest researches,pressure-sensitive labelling continues to represent a 40% share of the global labelling technologies market,while the old-established glue applied technology claims second place,with a 35% market share,and the sleeve labelling technologies now represent a solid 19% share-and are still growing.AWA's 2019 Labelling & Product Decoration Annual Review draws a detailed portrait of a market which,like all aspects of the packaging industry,is changing.In 2018,AWA estimated that worldwide demand for all label types approximated to 64,245 million square me-tres-a healthy growth of 4.4% over 2017 volumes,in line with global GDP.The largest regional market continues to be Asia,with a 44% market share,and the leading growth drivers around the world are China,India,Southeast Asia,and the eastern European countries.VIP labels are a major contributory force,reflecting the increased activity in e-commerce and transportation and logistics.This is particularly true for pressure-sensitive labels-which command the majority share of VIP labelling.
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机译：根据AWA Alexander Watson Associates的最新研究，压敏标签仍然代表全球标签技术市场的40％，而旧的胶水应用技术索赔第二名，市场份额为35％和袖子标签技术现在代表了一个固体19％的股票和仍然仍然是成长.AWA的2019年标签和产品装饰年度评论绘制了一个详细的市场，如包装行业的各个方面，正在改变。2018年，AWA估计了全世界对所有标签类型的需求近似于64,245,000,245万平方米 - 2017年的健康增长率为4.4％，符合全球GDP。最大的区域市场仍然是亚洲，市场份额为44％，主要增长和主要增长世界各地的司机是中国，印度，东南亚和东欧国家。在标签上是一个主要的贡献力量，反映了电子商务和运输和物流的活动增加。这对于压敏标签尤其如此 - 这符合VIP标签的大多数份额。
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