MARKETING YOUR SERVICE BUSINESS: A GUIDE FOR SMALL BUSINESS OWNERS-CHAPTER TWO: DEVELOPING YOUR BRAND IMAGE

摘要

We've all heard the stories before, negative stories about contractors. When people have negative experiences, they are eager to share them with others in vivid detail both in person and online. These nightmarish stories about contractors leave a bad taste in the mouths of many consumers today. They often contain statements like, "I could never reach him," "He never returned my calls," "He didn't finish the job," "He relieved himself in the bushes," "He smoked on my property and threw cigarette stubs in my lawn," "He would drink beer on my property," "He slept in his truck when he was supposed to be working," and, of course, the all-time classic: "You could see too much of his backside!" It's easy to see why contractors get a bad rap. It's not impossible to get past this negative stereotype, but it does take a bit of work.