Beef: Consumer, market insights

摘要

Despite more competition than ever in the protein space, beef continues to be one of the most popular protein choices for consumers today. Not only do they love the taste of beef, but they also trust beef producers and understand the contributions that beef makes to a healthful diet. The National Cattlemen's Beef Association (NCBA), a contractor to the Beef Checkoff, monitors and measures consumer attitudes on a monthly basis. Here's what we found.