The internet is awash with trade directories, directories are even listed within directories making it almost impossible for customers to find someone trustworthy, quickly. Businesses have to gamble on where they should spend their marketing budget and, once listed, directory operators apply pressure in an attempt to persuade them to pay extra for more prominence. The result is that those businesses with the largest advertising budgets are the ones likely to be found. From a quality perspective, this can be uncompetitive creating an unhealthy situation for both customers and businesses. Tradestamp offers a refreshing alternative utilising the interactivity offered by the internet. It provides a matchmaking service between trade and professional service providers and their prospective customers.
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