Beef Checkoff Program Recognizes Top 20 Accomplishments of 20 Years

摘要

To celebrate the 20th anniversary of the national Beef Checkoff Program Oct. 1, program representatives set out to identify 20 key checkoff accomplishments that have made a distinct impact on beef demand. Finding them was not a challenge, says Cattlemen's Beef Board Chairman Jay O'Brien, a beef producer from Amarillo, Texas. Limiting it to 20, though, was more difficult.