While retailers are constantly exploring ways to improve their traditional packaging solutions, corrugated is set to remain a staple on supermarket shelves for years to come, according to the Confederation of Paper Industries (CPI), which represents more than 90% of the UK corrugated packaging Industry. This confident prediction follows a series of meetings the CPI Corrugated Sector has had with representatives from the UK's major supermarket chains as part of its retailer engagement initiative. During these on-going discussions, the organisation has found that, despite interest in other materials, "the majority of the multiples still see corrugated at the forefront for protecting goods in transit and promoting brands on their store shelves".
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