Smurfit Kappa's Shelf Smart drives 8% sales increase for FMCG brands

摘要

Smurfit Kappa's Shelf Smart service is revolutionising shelf-ready packaging (SRP) as a shopper-marketing tool, increasing sales by up to 8% for leading fast-moving consumer goods (FMCG) brands, according to latest customer feedback. Over 50 tests conducted across 11 categories and six countries, analysing the path-to-purchase behaviour of more than 10,000 shoppers showed that shelf smart can help to drive growth in brand visibility and perception. The findings prove that with the right SRP approach, increases in purchasing intent greater than 10% are achievable.