Testing and inspecting the complete package

摘要

A brand's reputation on the market is, arguably, everything. In the age of social networking and online media, the ability to communicate with the masses almost instantaneously has empowered consumers to make their feelings on a product known immediately. The fallout following the launch of Apple's latest iPhone resulted in thousands of users converging online to pour vitriol on the perceived poor quality finish that adorned the device that could set you back as much as ￡700.