For the time ever,drupa 2008 will provide a special infotainment programme aimed at attracting print buyers to this mega event."Our aim is to persuade those print buyers to visit drupa who are less interested in technology and whose primary focus is on identifying new marketing approaches.At the same time,we want to drive home that print based communications are a cutting edge,entertaining,creative and efficient way of conveying information,"says drupa project director Manuel Matare
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