Do Customers Bounce Back: The evidence suggests this doesn't happen very often without some significant effort on the part of the supp

摘要

As you prepare for the intensive spring selling season, it's a good idea to assess the early warning signs of customer loyalty you may have received from customers last year. After working with retailers and their sales data for many years, I have learned the previous year's sales are a leading indicator of what a customers is likely to do the following year. In other words, 2009 sales with individual customers will predict their behavior this year.