Stock Keeping Units(SKUs)-product codes for keeping track of inventory-have boomed within the tire industry.Greg Ring,director of training and development for K&M Tire Inc.,told dealers at the recent K&M Dealer Conference,held in Dallas,that 625 SKUs cover 80 percent of the tire market today.Less than 20 years ago,that number was around 267,covering the same percentage of the market,according to Mr.Ring.In fact,Rich Kramer,Chairman,CEO and president of Goodyear,said in a recent speech that if a dealer has two full sets of tires under each SKU,and if he has 10 stores,he would need to keep 50,000 tires in his stores every day.How has the proliferation of SKUs affected tire wholesalers?
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