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首页> 外文期刊>The American Journal of Clinical Nutrition: Official Journal of the American Society for Clinical Nutrition >Nudging and social marketing techniques encourage employees to make healthier food choices: a randomized controlled trial in 30 worksite cafeterias in The Netherlands
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Nudging and social marketing techniques encourage employees to make healthier food choices: a randomized controlled trial in 30 worksite cafeterias in The Netherlands

机译:努力和社会营销技巧鼓励员工制作更健康的食物选择:在荷兰的30个工地购物园中的随机对照试验

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摘要

Background: Currently, many studies focus on how the environment can be changed to encourage healthier eating behavior, referred to as choice architecture or "nudging." However, to date, these strategies are not often investigated in real-life settings, such as worksite cafeterias, or are only done so on a short-term basis.
机译:背景:目前,许多研究侧重于如何改变环境以鼓励更健康的饮食行为,称为选择架构或“裸体”。 然而,迄今为止,这些策略通常不会在现实生活中调查,例如工地自助餐厅,或者仅在短期内完成。

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