Supply and demand law under variable information

摘要

When the product quality is limited and the information capability is variable, we propose the enterprise enhances corporate profits by changing the relationship between market demand and external resources. We assume that the information capacity can be changed through the input of external resources. In this paper, we present a research agenda that empowers external resources to transform consumer information capabilities and hence market demand. The result shows that the higher the quality of the product, the more market demand can be obtained by investing in external resources in the early stage. The research of this paper provides a set of models for enterprises to choose a better opportunity to promote their products according to the quality of their products or services, which will help enterprises achieve better returns in the short term. (C) 2019 Published by Elsevier B.V.