Axalta releases 2017 Color-gen color collections to enable automakers to innovate with color insight

摘要

AXALTA COATING SYSTEMS unveiled Colorgen, its 2017 automotive color collection for automakers. Released first to customers at Axalta's 2017 Color Show China, which took place in Chongqing and Shanghai between March 21 and 24, Colorgen is designed to help car manufacturers understand the color preferences of different generations of drivers. The collection captures the preferences of three distinct driving demographics: GenNext, GenHere&Now and GenLux. The Color_gen report complements two other Axalta traditions, the annual Automotive Color Popularity Report, now in its seventh decade of publication, and the company's Automotive Color of the Year which is Gallant Gray in 201 7. In combination, these three resources provide automakers with customers' color choices in the prior year, the latest trending color, and a glimpse into what will drive consumer decisions in the future, respectively.