BASF announced a pioneering stir-in pigment for automotive coatings, that provides enhanced color depth, flop, and sparkle. eXpand! Red (EH 3427), marketed under the Colors & Effects brand, is the first pigment to result from the strategic partnership between BASF and Landa Labs that was established last year. BASF showcased this pigment at the American Coatings Show (ACS), held in Indianapolis, April 10-12.
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