Dual dispensing: Coming out of the corner

摘要

It is a universal truth that the ultimate goal lot an) retail business is to give the customer exactly what they want, when they want it and in a format customised as closely to their individual needs as possible. So why then, in a global cosmetic market of some LS$450bn, does dual dispensing, which offers almost unlimited opportunities to deliver this customer experience, not even account for 0.25% of this market?