Thicken up

摘要

Changes in the world's economy have made consumers more value-conscious. To meet their challenging demands, economic formulations with uncompromising performance are generating increased interest. Also, today's consumers - more so than ever before - want to keep their skin and hair in a healthy condition. As a consequence, consumers are constantly searching for both efficient and gentle cleansing products. Such innovative surfactant formulations often present a challenge for the formulator and require very effective thickening agents. Evonik recently launched a superior hydrophilic thickening agent, suitable for thickening challenging systems.