A dazzling display

摘要

Oral care is a market of two halves. On the one hand, you have fast-growing emerging markets driving global year-on-year percentage gains on the back of improved consumer education surrounding the importance of daily brushing. And on the other, you have the more sluggish, saturated Western European and North American regions, where brands are boosting spend by adding a dash of glamour to the humble toothpaste.