US US beauty brand Glossier is entering 'phase two' of its development, creating a website that will combine social interactions with e-commerce. The cult make-up brand will sell its own beauty items on the platform rather than rely on advertising, reports Bloomberg. Meanwhile, Glossier plans to make the most of interactive shopping features such as shoppable pins and user-generated product feedback. The move comes after the brand raised a further US$52m in inward investment earlier this year from existing investors, bringing the total to $86m.
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