Natural innovation

摘要

Natural beauty is big business. From organic to sustainable packaging, the market for all things natural is booming; Future Laboratory estimates the natural C&T market will reach ￡34bn by 2019. Reflecting this growing authority on the global C&T stage, Natural & Organic Products Europe's organisers, Diversified Communications, hailed this year's show as the biggest ever. The beauty section, now a key part of the show, is seen as an incubator for new and emerging trends. Of the hundreds of exhibitors at the show. SPC has put together a guide to the most influential trends shaping the natural beauty sector.