US The US beauty and personal care market is facing its steepest value decline in 60 years due to the impact of Covid-19.According to Kline,the pandemic is expected to cause a 2.5% market decline in 2020.The figure is the biggest market dip ever reported by the market tracker-over three times more than the 0.8% decline recorded during the financial crisis of 2009.Kline added that the worst case scenario for the US$75bn market could be an 8.1% drop,while the best case could result in a 1.5% gain.
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