Inter Parfums signs fragrance deal with MCM

摘要

FRANCE/GERMANY Inter Parfums has signed a deal with German luxury fashion and accessories brand MCM.The French perfume house will develop prestige fine fragrances for the brand through to 2030,with the option to renew for a further four years.Jean Madar,Chairman & CEO of Inter Parfums,said:”Our plan is to develop extraordinary fragrances for women and men that capture the creative spirit of MCM,with the first launch targeted for the first quarter of 2021.We expect our distribution strategy to include MCM stores,high end department stores and prestige beauty retailers,with a geographic focus on Asia,the Americas and Europe.”