Apart from skin care,there is little to rival the pull of fragrance in the beauty world.Since time immemorial,women have been adorning themselves with the allure and promise that only scent can bring.But how,in an increasingly competitive landscape,did die fragrance market fare in the past 12 months? According to Clotilde Drape,Research Analyst at Euromonitor International,it's doing pretty well.”The global fragrance market reported another positive year of growth in 2018,reaching the US$50bn mark and is expected to have very positive future growth into the coming year too.“The premium segment is expected to grow faster than the mass segment,apart from in Latin America and Eastern Europe,where the mass market is growing faster.The desire for premium fragrance is strong but this segment will need to adapt to increasing competition from the niche arena.”
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