Make-up brand of the moment Glossier sent beauty fans into a spin with the launch of a new brand last month.The introduction of the new sub-brand,Glossier Play,was announced via a teaser on Glossier's Instagram account,which stated:”NEWS! Glossier Play our new brand is coming March 2019.After two years in the making,we can't wait for you to see,touch,hear,swatch and play with what's to come.”The new brand has its own presence on social media.Glossier founder Emily Weiss also posted the announcement on her own Instagram,ending with a heartfelt message to her team:”Words cannot describe how proud I am of this team,and how excited I am for you to begin again with us.”
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