Scientist exposes truth behind cosmetic claims in new book

摘要

A skin care scientist and cosmetic product claim specialist has published a book titled Help! I’m Covered in Adjectives-Cosmetics Claims & The Consumer.Aiming to sort fact from fiction when it comes to cosmetics and personal care claims,Dr Theresa Callaghan’s latest piece of work examines the factors influencing the claims process and exposes the ways in which different departments develop these claims from R&D to marketing.