MakeUp in Paris-a trade event dedicated to all things colour cosmetic,from pigments to brushes-is always an artistic affair.Perhaps it is the Carrousel du Louvre location-within a stone's throw of masterpieces like the Mona Lisa? Or maybe it is the Animations,including the popular MakeUp Gallery(where artists create works that incorporate make-up)and Iconic Beauty Colors,the show's tenth anniversary celebration of black,red and pink hues? Either way,colour reigned supreme at the June 2019 event.And the colour packing the greatest punch at MakeUp in Paris was green,with many exhibitors offering novel environmentally conscious concepts.Knoll Prestige Packaging,the world's leading luxury rigid secondary packaging producer,might be a familiar name to those in beauty,but 2019 marked its first year attending MakeUp in Paris,or any of the MakeUp in...events.At the Paris expo,Knoll especially focused on Ecoform,a recently launched material that is 100% biodegradable and described as an ideal replacement for thermoformed plastic platforms,or foam inserts(likewise synthetic).”Usually in make-up [packaging] you are using a lot of plastic,”said Florence Dancoisne,General Manager Europe at Knoll Prestige Packaging.”And board is not always appropriate to hold make-up(it has no resistance,no flexibility),so we've developed Ecoform.It is vegetal-completely green-made from bamboo,sugar cane and wood,and it is completely recyclable and home compostable,degrading in six to nine months.”
展开▼
