Underlying all the technological advances impacting the beauty industry is a trend that marks a return to simplicity.According to Emmanuelle Bassmann,founder,In-Trend Ltd,consumers are showing a preference for single-use products that offer”super expert beauty”.They include hybrid make-up and skin care products,such as alpyn beauty's PlantGenius Survival Serum brightening serum/illuminating primer,and cross-category products,such as Sknhead Game Changer,designed to moisturise skin,style hair,control beards and care for tattoos.Meanwhile,CBD oil is proving to be an exciting new ingredient for beauty that also offers health/medicinal benefits,eg a Shade & Seeker treatment that reduces skin redness,calms the nerves and soothes sore muscles.
展开▼
