Study reveals most successful fragrance notes

摘要

UK In a new study,scientists have found that using the most common fragrance notes in a perfume will not guarantee success.The survey,carried out by the Department of Physics at Imperial College London,looked at 1,000 fragrance notes in more than 10,000 perfumes and their success in online shops.It found some notes and accords are’over-represented’in the dataset-meaning they appear more often than by chance-but are not correlated with a fragrance's success.Meanwhile,common accords including lavender and geranium were found to be present in’successful’perfumes.However,less common notes,such as jasmine plus mint or musk plus vetiver and vanilla had a stronger link to successful scents.