BOOTS OPENS NEW BEAUTY CONCEPT STORE IN LONDON'S COVENT GARDEN

摘要

UK Boots has officially opened its new London concept store complete with YouTube studio and 300 beauty brands.The 28,524sqft site in Covent Garden-a prominent location for beauty labels in the UK capital-is the first of a string of stores to be given a makeover by the retailer.After browsing hundreds of new brands stocked,shoppers can visit the Instagram zone to capture a selfie,or try to create their very own make-up tutorial in the YouTube studio.Boots is also keen to push its green credentials by offering a range of sustainable health and beauty products,refillable hair care brands and CBD lines.