Benefit tests voice marketing with new sample service

摘要

Marketers at Benefit Cosmetics have ventured into voice technology by partnering with digital sampling company Send Me A Sample.Consumers with Google Assistant or Alexa can now say to their voice assistant”send me a sample of Benefit Porefessional"-the brand's best selling primer-and indicate their desired delivery address to receive the complimentary product."At Benefit Cosmetics,sampling is essential for us as a way to raise awareness of specific products and increase brand loyalty,”a spokesperson for Benefit Cosmetics told SPC."While essential it can also be problematic,as it's not always easy to get key insights into who you're sampling with and to be able to follow up.”