Jindal Stainless launches campaign to curb counterfeit products, market share to go up to 60% in FY22

摘要

In a move to curb counterfeit stainless steel products in the market, Jindal Stainless Ltd on Thursday launched its second phase of a nationwide pipe and tube (P&T) co-branding campaign, Jindal Saathi 2.0. The company aims to increase its market share to 60% in the P&T segment by the end of FY 2021-22 through this campaign. “We’ve been able to bring down the share of counterfeit supplies in the market from 25% last year to 20% this year…The counterfeit industry not only harms us, but also the MSMEs operating in this segment, which constitute around 75% of the total P&T market,” said the company’s managing director, Abhyuday Jindal.