Thinking outside the box - literally

摘要

The C&T market adheres incredibly rigidly to what marketers refer to, oft rather proudly, as "category norms." The argument about these norms gc like this: consumers want to find certain information on packs laid out in a st cific way and will reject anything that doesn't comply with these expectatioi If truth be told, however, these so-called ruies are more marketing norr than consumer requirements - rules that make the briefing manager feel se and secure.