Sephora to merge digital and retail with Scentsa acquisition

摘要

Beauty retail giant Sephora Americas (LVMH) is set to add a digital dimension to its in-store shopping experience with the acquisition of Scentsa, an interactive online technology designed for retailers. Sephora bought Scentsa from US based multimedia company Crescent House Publishing following a five year exclusive partnership between the retailer and Scentsa. Financial terms of the transaction were not disclosed.