Allen looks at recent advertisements to see if they hit the mark.He kicks off with Boots.

摘要

It's a funny thing about advertising.Every day we go to the wire to defend creative work that we believe in;and that's not hyperbole,this really is an industry in which people are prepared to stand up and be counted.Which makes it all the more perplexing(and disappointing)when you take a category,line up lots of ads alongside each other and find yourself wondering why everything looks the same.