L'Oreal Paris expands True Match franchise

摘要

Further to the launch of True Match foundation in January last year(Cosmetics International 19 November 2005),beauty giant L'Oreal will be rolling out a face powder that utilises the same texture-and tone-matching technology.True Match Super-Blendable Powder goes on counter in the UK in March.It relies on Jet Fusion Technology,which means that its consistency is 40 per cent finer than traditional powders so it blends easily with skin texture and tone."Recent years have seen innovation in foundation,but not in the format,texture or formulation of powder," says group product manager,cosmetics for L'Oreal,David Hutchinson.