Malone launches fragrance comeback with Jo Loves

摘要

Five years after her departure from the Estee Lauder-owned Jo Malone fragrance brand in 2006, Jo Malone has returned to fragrance with the launch of Jo Loves. Housed in bold red packaging, Jo Loves is said to capture the things in Jo's life that inspire her. "When I start out with a fragrance I don't always know where it will lead. It's a creative process that often surprises me and I like that. Jo Loves will be full of excitement and anticipation and I want to discover things that I've only ever dreamed about. Everyday I'm struck by different smells which evoke emotions or memories that inspire me to be creative," said Maione.