THE VIEW FROM STONE MOUNTAIN

摘要

'What goes around comes around,' is an appropriate idiom for this man - Geoffrey Donaldson, former President of the Revlon Prestige Products Group - who in 1975 did the first 'PWP' in the history of the industry, or, for that matter, any industry - a collection of eye shadows with a $288 value for $12.50 with a $12.50 purchase. It sold out on Monday, the day after the New York Times ad, becoming a major cause celebre because the store had huge demand and no more PWPS.