Innovation is a word that gets thrown around a lot in business these days, but for good reason. We're all under enormous pressure to find new ways to grow our business, whether it's as a cosmetic formulator like you who does it in a lab, or as content producer like me, who does it in front of a computer. We all have to be innovators to develop new products that our customers, new and old, will find attractive. Innovation is the force behind new product development. The act or process of introducing new ideas, devices, or methods, as Merriam-Webster defines it, requires a degree of intrepidity and creativity. Having metrics to go along with it doesn't hurt either, so you have an idea of what your market needs.
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