European Chic:L'Oreal Paris brings iconic hair care line to Canada.

摘要

IF YOU'VE EVEE VISITED a Parisian pharmacy, you'll know that Elseve hair care products enjoy almost celebrity status in France and throughout Europe. The extensive collection of shampoos, conditioners and cutting-edge treatments has been the best-selling line in Europe almost since the day it was launched in 1972 when L'Oreal Paris scientists first observed French women vacationing in the south of France in the summer. The combination of blinding sun and saltwater was causing their hair to dry out and become weak and brittle. (Not a chic look even on the Cote d'Azur.) Consequently, the scientists returned to their labs and formulated a special balm, (which later became a conditioner), to sooth hair and give it back its lustre and shine. The product was an immediate hit and soon the brand became known for its unique and effective hair treatments.