L'Oreal to sell beauty brands online in France

摘要

L'Oreal is to sell its skin care and makeup products online in France from next year. Sales deals with online retailers like Amazon and Carrefour (online) could also be on the table. Like many large retailers, the fast growth model of online shopping is highly persuasive. Oru Mohiuddin from Euromonitor International says beauty companies direct are increasingly adopting digital media. She cites Estee Lauder as an early adopter.