Third-gen SUV adds a veneer of luxury, but is it at the expense of functional appeal? Common platform strategy must work out rather well for the Volkswagen Group, but for the Volkswagen brand its positive effect looks less clear. If your potential customer knows just enough to know that a VW Golf and a Seat Leon share a platform, after all, that knowledge is inevitably going to make the cheaper vehicle in the equation look like the smarter buy.
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