Lucid adds life to online sales: UK firm lifts EV start-up's web presence with cutting-edge gaming tech

摘要

A British company with roots in motor racing simulation video games is a vital contributor to the launch of California's newest electric car start-up, Lucid Motors, whose ￡130,000 Air saloon is scheduled for UK launch next year. ZeroLight, a Newcastle-based 3D modelling company better known for its part in the latest Nascar racing game, is providing Lucid's online configurator with cloud-processed video-game quality graphics that are a world first for an automotive website.