Car makers can help deliver affordable homes

摘要

MONDAY: Have you heard of post-opulence? Rolls-Royce has been trying to help us understand this concept in a series of communications running up to the launch of its new Ghost later this year. We've recently had an open letter from CEO Torsten Muller-Otvos, and now there's a video from the firm's designers. The gist is that, despite Rolls' long-lived connection with ultimate levels of wealth and luxury, the new car (like the old one) will be a practical driving proposition, offering high standards but as much restraint as the average ￡250,000 saloon buyer could want.